Ethnography of Chicago Blues Dancers
I conducted immersion and first-person interviews to understand the Blues dancing community in Chicago. My team and I leveraged our insights to re-imagine the Blues dance experience and delight our audience.
Design Focus: Desirability
Redesigning Adulthood for New Parents
My team used shopping malls as a microcosm to explore tension between independent parents and their childcare responsibilities. Using our learning, we tested four re-imagined experiences.
Design Focus: Desirability
Launching a Web App for Urban Explorers
In partnerhsip with a CTO, we launched BackDrop, a mobile web site to help transplants explore new cities. While our site solved a real problem, our customers had a low willingness to pay. Urban exploration is now a hobby.
Design Focus: Desirability, Viability, Feasibility
Strategy Design for Harley-Davidson
My team and I performed qualitative research to understand non-riding millennials. Our solution re-aligned HD's existing assets to appeal to a new generation of riders, while remaining true to their iconic brand.
Design Focus: Desirability, Feasibility
Product, Service or Experience Design
My team and I are exploring aspects of behavior using four developed persona's with a major pasta maker. Our final deliverable will enable our client to reach new customers with a tested product, service or experience.
Design Focus: Desirability, Viability, Feasibility
Growth Strategy for a Nano Manufacturer
I applied design principles to identify a secondary market for a nanotechnology firm. Our solution hinges on identifying clients eager for a services relationship where value could be both created and captured.
Design Focus: Desirability, Viability, Feasibility
Support for Caregivers of Dementia Patients
In our research, we recognized the rarity of emotional interactions between patients and caregiver. We built low fidelity prototypes to leverage the power of graphic stories to open dialogue between patient and caregiver.
Design Focus: Desirability, Feasibility
Service Design
In a 72 hour design sprint, my team conducted interviews enabling us to recognize the decentralized components of IBM's pro-bono consulting model. We redesigned the process to connect volunteers, organizations and IBM to maximize impact.
Design Focus: Desirability, Feasibility
Building Social Proof for an Agrarian Business
Serving an animal feed client in a developing nation, my team recognized a lack of product market fit. We designed a practical growth strategy to earn customer adoption and redesign a supportive distribution network.
Design Focus: Desirability, Feasibility
Encouraging a Broader Perspective
Motivated to counter the polarizing nature of online content, my team developed and test a Twitter widget to identify hateful content on a website and suggest an altering viewpoint.
Design Focus: Feasibility